Stanton Chase
Executive Search: An SVP of Sales Case Study

Executive Search: An SVP of Sales Case Study

May 2023


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>The Background 

A Sales Executive for a Fast-Growing Household Appliance Business

A fast-growing household appliance business approached Stanton Chase to help them find a key sales executive who could lead multi-channel execution. The company was looking for a sales leader who could take charge of its largest region, which was worth over $1 billion.

The company’s product portfolio consists of a mix of mature and growth categories. The ideal candidate would inherit a successful team and be expected to continue driving rapid growth through market share gain.

> The Challenge

In Search of an Executive Capable of Handling Intensely Competitive Markets 

To excel in the role, the ideal candidate needed to possess knowledge of fiercely competitive markets. This includes having prior experience in entering new categories. Furthermore, they needed to be able to thrive in a fast-paced and demanding environment with a unique company culture.

The candidate also needed to possess the skills to handle challenging channel-partner relationships, both traditional ones such as big box and specialty retail and online ones like Amazon and direct-to-consumer sales.

> The Solution 

A Nationwide Search for a Transformative Leader

To find the ideal candidate, Stanton Chase conducted a nationwide search. Our goal was to find someone who could bring a unique and transformative perspective to the role.

We sought out experts in consumer retail who possessed a combination of leadership skills, sales strategy and planning abilities, and the right mindset.

> Feedback 

A Game-Changing Sales Executive Appointed in 10 Weeks

After a rigorous process of assessments and interviews, Stanton Chase successfully completed the search. The entire process took roughly two and a half months.

The chosen candidate has a strong background in retail, having worked for both industry leaders and high-growth startups.

> Our Team

Global Experts in Consumer Products and Services

The search was spearheaded by Stanton Chase Baltimore, with support from Milos Tucakovic, Global Practice Leader for Consumer Products and Services. Boasting over 15 years of executive search experience and 30 years in human resources and management, Milos was well-equipped to assist.

Leveraging their vast expertise in the consumer goods and services sector, as well as their understanding of local and international markets, the team was able to identify the perfect candidate who aligned seamlessly with the client’s vision.

“We are thrilled to announce another appointment in the consumer products and services industry. Stanton Chase has been instrumental in appointing numerous leaders in this sector. We are confident that this new appointment will make a significant impact as well. Our excitement for the future of the industry is matched by our enthusiasm for the role we will play in shaping it.” — Milos Tucakovic, Global Practice Leader for Consumer Products and Services

Executive Search
Consumer Products and Services
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