The buzzword in corporate strategies across industries and regions today is undeniably ‘digitization’ – this word is considered by many boards and executive committees to be both a huge opportunity that comes with a variety of risks. Chief Digital Officers have been recruited and on-boarded, innovative software tools have been implemented and are accessible on mobile devices, data and even big data can be analyzed for predictive decision modelling. Still, nobody sees or mentions the elephant in the room: a tremendous number of companies are not ready and not even aware of the true dimension of digitization, in all its disruptive and auspicious forms.
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