Virpy Richter, Managing Director of Conrad Electronic SE, speaks with Hendrik Geissler, Partner, Stanton Chase Düsseldorf in this Stanton Chase Women and Leadership video. Virpy explains how the entrepreneurial approach and vision at Conrad attracted her to the company at a time when she was seeking a new challenge. She also explains some of the obstacles faced when moving from a corporate to family-owned business. Virpy shares how Conrad is far ahead in digitalization, including the introduction of a CDDO – Chief Digital and Disruption Officer. She underscores how a clear vision, strategy, and open transparency are the keys to successful transformation. Listen to the whole interview now.