The State of HR in Portugal: Insights from Stanton Chase’s HR Survey 2024 

Stanton Chase Portugal recently released the results of its HR Survey 2024. 

This survey provides insight into the opinions and experiences of human resources professionals with management responsibilities across various sectors in the Portuguese market.  

The findings offer valuable insights into the current state of HR in Portugal and the challenges that lie ahead. By reading the survey, you will gain: 

• An understanding of the main challenges faced by HR managers, including talent attraction, recruitment, and retention 
• Insights into the predicted organizational evolution and the most important HR management areas and tools for the near future 
• A glimpse into the perception of Portugal as a country to work in and the attractiveness factors for qualified professionals 
• An assessment of the skills and competencies most valued in the “Portuguese manager” and “Portuguese HR manager” 
• A forecast of the impact of artificial intelligence, particularly Gen AI, on various HR processes in the coming years 

The survey found a slight decrease in optimism among HR managers regarding the evolution of their sector compared to previous years. While expansion, maintenance, and diversification remain the top business strategies, there is a marked shift in sentiment regarding economic evolution for the next two years. 

Key findings demonstrate the continued importance of competencies such as flexibility, resilience, execution capabilities, and customer orientation in attracting new employees. The survey also reveals the most prevalent challenges faced by HR managers, including talent attraction, recruitment, team spirit, internal communication, and retention. 

Click here to download the full survey report in English. 

Click here to download the full survey report in Portuguese.