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Global Consumer Products & Services Survey: Gaining a Competitive Edge

June 2017
Tom Christensen
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Results from the Stanton Chase survey of executives worldwide

Amazon, the world’s largest online retailer, has recently opened a series of bricks-and-mortar stores, catching the whole industry by surprise. With the current trend toward e-commerce, and traditional retailers struggling to catch up with Amazon’s online business, what has prompted Amazon to move back to physical space? Our Consumer Products & Services practice group conducted a survey of over 600 executives that sheds light on this phenomenon.

While Amazon’s new approach may be unexpected, it is creative and innovative. This type of entrepreneurial thinking is now one of the most sought-after competencies for leaders in today’s consumer world. In our recent Consumer Products & Services survey, business executives today report placing a higher value on entrepreneurial thinking skills over those with industry know-how. Furthermore, the number one issue that keeps executives awake at night is reportedly a “Change in Customer Behavior”, indicating that leaders must always be one step ahead of the game and thinking outside the box.

What can your business do to remain competitive in the fast-paced and changing landscape of the Consumer Products and Services industry?

To find out more, read the full 2017 Stanton Chase Global Industrial Survey report.

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