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GAMECHANGER: BMW CEO Discusses Transforming the Car Industry

Gert Herold
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 Insights from Christoph von Tschirschnitz

Christoph von Tschirschnitz, President and CEO of the BMW Group Central and Southeastern Europe, speaks with Gert Herold, Managing Partner in Stanton Chase Vienna, in this exclusive interview. Mr. von Tschirschnitz discusses the changes he has seen in his 25 years with the company, noting that technology investment has always been a high priority, but the speed of change has increased over the years. Successful companies must continually strive for improvement, and change must be considered normal.

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