The telecommunications market can also be divided in two main categories: operators and producers of infrastructure. On the operator side (r)evolution is constant. Operators, whilst loath to merge, are increasingly entering into joint ventures to keep up or get ahead of the curve. The producers of the infrastructure are limited, due to the significant consolidation that has taken place in recent years.
A proliferation of consumer engagement with internet videos and social media content provide the primary impetus for growth in the telecommunications industry. Furthermore, customer markets are being driven by the exponential increase in smartphone use. Data traffic continues to rise at an unprecedented rate; consequently, high investments in infrastructure are constant, as consumers and governments worldwide demand the highest possible bandwidth connections.