Edward M. O’Hara
Edward M. O’Hara is an Advisory Director for the Birmingham office of Stanton Chase. He is also the Founder and Creative Lead of Pet Turtle Branding LLC, a new-age strategic brand development agency model that leverages decades of highly successful experiences with gold-standard brands into successful results. Pet Turtle achieves this by building each client team from among the very best professionals in the world.
For over 30 years, Ed was the Chairman and Chief Creative Officer of SME Branding, as well as its Founder. He led SME to become the leader in the global sports entertainment space and not only helped architect the very notion of sports teams as brands but helped deliver hundreds of millions of dollars to clients during this time. SME is now renamed Mogo/SME, a Learfield IMG College Company, and is a leading marketing firm specializing in creative storytelling and data-driven advertising.
Ed has a long list of experience with top-tier clients such as Ticketmaster, New York Yankees, Kentucky Derby, America’s Cup, USOC, Atlanta Braves, Miami Marlins, MSG, UFC, NASCAR, NFL, MLB, NHL, NBA, UFC, Major League Players Association, PAC-12, ACC, Big South Conference, NYRA, Breeder’s Cup, University of Louisville, University of Pennsylvania, University of San Francisco, LPGA, Outward Bound, Adidas, FIFA, The FA, UEFA, Nippon Ham Fighters, HSBC, and MasterCard.
As a result of his incredible experience, Ed has become a highly sought-after media resource, appearing on ESPN’s Outside The Lines, CBS’s This Morning Saturday, CNN, MSG Network, and TimesCast. He is regularly featured on branding topics in leading publications such as The Wall Street Journal, The New York Times, The Sports Business Journal, Sportico, The Athletic, USA Today, The Courier Journal, and SLAM Online. Ed has been a guest speaker at many industry functions including Learfield U., TEAMS, and Washington University in St Louis / Olin Sports Business Summit and gave the keynote address on Gen Z for the Bryan Cave Sports Symposium.
Ed has been an Adjunct Professor at the University of San Francisco for the College+ Masters Program and served as a board member of CUNY’s School of Professional Studies.
3117 Blue Lake Drive, Suite 101
Birmingham, AL 35243
Phone: +1 205-598-1434
Email: [email protected]
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