Rise and Fall of the Chief Digital Officer
March 23, 2015
by Jan-Bart Smits
In this digital age commercial success of businesses, whether they are services or product oriented or a combination of the both, is determined by how well information is used. This is not only true for use within the company but also for how well it is used and shared across the complete “supply chain”, being suppliers, employees across all functions, sales channels and clients. We believe the Chief Digital Officer (CDO), a relative new role within companies, is crucial in this.