Paul Herrerias, Managing Director of Stanton Chase San Francisco is exploring how GENXers Are Bringing a Unique Perspective to The Workforce, as baby boomers retire. While Baby Boomers were defined by their careers, GenXers are not. They value “work/life balance”, preferring freedom and autonomy. They work to live, rather than live to work. This means radical changes for employers, how they can attract and motivate talent and how they can make their business successful.