Stanton Chase International has announced a new positioning after a year long development programme involving customer research and internal consultation through a worldwide steering committee led by Nicholas Wylde, Managing Director of the London office.
Summed up with the line "Before we look we listen”, the positioning reflects both the culture of Stanton Chase and the insights that came out of customer research.
Steve Watson, International Chairman of Stanton Chase, said "The thing that shines through our research is that clients are looking for partners when it comes to executive search. Successful partnerships come from listening closely and using all our experience to understand what our clients really need and their culture. In this job you have to earn the trust and status of partner. We think the line "Before we look we listen” is a crisp and memorable way of both summing up both our approach and expressing what our clients want "
The new positioning goes live with an updated website on 1 September 2008.
The website will have new functionality that includes selected positions and recently completed assignments as well as imagery and quotations from famous people about the power and importance of having great listening skills.
Nicholas Wylde, Managing Director in the London Office said
"Our website is a good place to launch this new positioning because the role of websites is changing for executive search firms. They used to be simply online brochures with contact details. In the future they will be regularly updated and constantly evolving channels of communication for a company, its clients and candidates. This reflects generational change and the penetration of high speed broadband.”
Stanton Chase used the brand consultancy services of The Joined Up Company in London to develop the new positioning who also managed the design and the implementation of the new website with Lisa Blythman-Wood and Delta Media of Ottawa
Editor's note
Stanton Chase is ranked within the top 10 global retained search firms. We have 6 specialist practice groups that operate as international teams and this gives us a unique opportunity to listen carefully to our clients.
Stanton Chase is owned by its partners, who take individual responsibility for delivering outstanding quality for each assignment. Stanton Chase is a member of the Association of Executive Search Consultants.
Contact
Nicholas Wylde
Managing Director
33 St James's Square
London, U.K.
SW1Y 4JS
Tel: +44 207 930 6314
Fax: +44 207 930 9539
london@stantonchase.com
